SEO Blueprint - WEEK 05

 

“Week 5 – Establish Your Business Entity & Online Brand”

End of Week Goals

• Set up a Facebook.com Profile.
• Set up a Twitter.com Profile.
• Set up a Linkedin.com Profile.
• Set up a Google My Business Profile
• Set up a YouTube.com Profile.
• Set up a Pinterest.com Profile.
• Set up a Tumblr.com Profile.
• Set up a Blogger.com Profile.
• Set up an About.me Profile.
• Interlink all social accounts.
• Add social media schema markup.
• Set up social media post scheduling on www.hootsuite.com (optional).

We’re getting social this week, and to do this we’re going to create a handful of interconnected social media
and online properties. We’ll then tell Google, through schema, that these online properties all represent the
brand relating to our website.

Setting up each profile is very intuitive and won’t require any specific input from me. Don’t try to get clever –
instead just set them up totally naturally as if you would for your own personal social media. The only
departure from the norm for SEO purposes is to interlink the accounts. That is, make sure each one has a link
somewhere in it to the other 8. It doesn’t matter where.
Of course it’s very likely you’ll already have a Facebook or Twitter profile for your business and you regularly
post / tweet. However, once you’ve created the other 6 social media accounts it’s time to mention how you
interact with all 8.

On average, it’s a good idea to post on Facebook and Tweet every other day. For the rest, twice weekly
updates will suffice. As for what you’re doing on these sites, remember that for SEO purposes it really doesn’t
matter. It’s only to do with the signals any activity on them sends to Google.

To aid you in the somewhat laborious task of constantly updating these social media accounts, a great tool to
use is www.hootsuite.com. For under $20 / month, it allows you to pre-populate and automatically schedule
activity on your accounts so to me it’s very much worth it.