SEO Blueprint - WEEK 08

 

“Week 8 – Review Accumulation”

End of Week Goals

• Solicit Friends & Family for Google reviews.
• Sign up to Yell.com, Trustpilot.com, and one other industry specific reviews website.
• Use Schema Markup for existing reviews.
• Systemize a post-sales request for reviews.

You may have noticed last week was a fairly light one. I’m sure you completed all the HARO tasks in record time and had the rest of the time off lying on a beach in the Caymen Islands.

Well, week 8 is similarly chilled out, because from next week on wards, the work is going to ramp up. So enjoy the next 7 days sorting your review accumulation.

The first thing to do this week is get in touch with all your friends and family to leave you a Google review. However, make sure you don’t ask everyone at once – ending up with a barrage of reviews from nowhere, followed by tumbleweeds. Google will smell a rat immediately if you do this. Instead you must stagger asking for reviews.

Once you’ve done that, you should sign up to at least 3 online review portals. I recommend Yell.com,
Trustpilot.com, and one other industry specific site (for example, if you own a restaurant, FourSquare.com might be a good choice). For all your existing online reviews you should then implement Schema to increase your chances of the reviews showing up in the SERPS.

Finally, you need to systemize the accumulation of online reviews. There are many ways to do this, but the simplest method is to print a specific set of business cards which ask for a Google review, and then hand them out to every customer or acquaintance. The important thing is to remove as much friction as possible for anyone good enough to leave you a review by walking them through the process step by step.

So you can see what I mean, I’ve included an example of a business card asking for a Google review in the resources section of www.willcoombe.com/seo-book. Please note this card is in addition to your existing business card. Not instead of.