SEO Blueprint - WEEK 02

 

“Week 2 – Set up Keyword / Traffic Tracking, and Structure Your Site”

End of Week Goals

• Set up a Serpfox.com account and add your keywords, or create a spreadsheet if manually tracking..
• Set up a Google Analytics account to monitor your traffic.
• ‘Silo’ your website.
• Audit the site structure to ensure short URLs for key pages.
• Place primary keywords within the URLs of key pages.
• Create brand new pages if applicable.

The last item in this week’s goals – ‘Create brand new pages if applicable’ – needs a little explaining. As you
look at your website now, it’s very likely you have a totally generic services page which details what you do.
For example, if you’re a plumber it's probably just a page saying you’re a great plumber!

However, depending on what the keyword research yielded, you may need to create brand new pages to
become the contenders for being number one in Google. Remember, websites don’t rank in Google. Website
pages do. So we need to make sure you have a separate page for every primary keyword you’re going after.

Note that we only need to create the pages in your overall URL structure at this point, rather than building the
content to go on it. That comes in week 3.