“Week 3 – Adding Content and Performing On-Page Optimization”
End of Week Goals
• Have each service page 1000+ words long.
• Add 2 outbound links to authority sites on each ranking page of your site.
• Pepper your content with keyword synonyms.
• Ensure keyword density on ranking pages is similar to the other sites ranking on page No.1.
• Where appropriate, include internal links to other services/pages on your site.
• Set up SEO Yoast WordPress Plugin.
• Optimize all ‘H’ tags, ‘Alt’ tags, IMG filenames, and ‘Title’ tags.
• Create page titles which include primary keywords.
• Write SEO Meta Descriptions.
• Audit your website’s load speed.
• If not already, register your website to Google Search Console.
• Submit a standard XML sitemap, and a Video XML sitemap to Google through Search Console.
• If appropriate include an embedded YouTube video.
• Create Rich Snippets using Schema Markup.
Brace yourself because this week is a big one. There’s a lot to fit in, so be prepared to work hard for the next 7
days. If you need the work to bleed into week 4 a little then no problem.
You’ll need to perform all the tasks for each of the pages you’re targeting primary keywords for (homepage,
individual service pages, category pages, product pages, and so on).
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