“Weeks 10, 11, and 12 On wards – Content Promotion and Outreach”
End of Week Goals
• Cut your teeth with the Broken Link Method of outreach – try it at least once.
• Release content according to your Editorial Calendar.
• Coincide social media posts with every content release (using hootsuite.com if possible).
• Perform manual outreach with every content release.
• Perform automated outreach using Pitchbox.com (budget permitting).
• Solicit bloggers in your industry to allow you to guest post on their sites.
• Perform a press release with every content piece being published (budget permitting).
If you’ve made it all the way to week 10, you’re a superstar. Give yourself a hearty slap on the back and write yourself a credit note for success, because you’re already way ahead of what your competition are doing.
This week on wards will form the backbone of your Off-Page SEO campaign. You’re going to constantly be releasing useful and fresh content, which not only pleases your users and generates links, but courts Google’s algorithms too.
I’d like to mention at this point, that if you can afford to, you should ditch all manual outreach and go with Pitchbox.com. Every. Single. Time.
Due to Its exorbitant price tag of nearly $200 a month I can understand if you choose to do manual email outreach instead. But you’d actually be leveraging your time better if you did some overtime shifts at work, or generally moved finances around to help free up the money to pay for it, because manual outreach takes a lot of time.
And time, my friend. Is money anyway.
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